My own two cents' worth...
To the average European radio listener or TV viewer, he clash between Obama and Romney is more than just the race to the Presidency,
it is "Grandson of expat seeking the American Dream" Vs. "Grandson of the Mayflower Aristocracy seeking to maintain his status quo".
In Italy, Mr.Silvio Berlusconi proved you can well be an extremely successfull businessman but that does NOT mean you can be an equally sound politician.
And his contemporary opponent, Prof.Romano Prodi (a highly esteemed professor of Economics at the University of Bologna, which is the oldest in the Western World)
was an esteemed theoretic economist, but that did NOT make you a successfull politician, either, his plans flopped.
Wherever you go, it's "horses for courses".
Barak Hussein Obama IS the American Dream proven beyond any doubt.
To his opponents, who claim he was born overseas, in Europe we wonder "wasn't Romney born in Mexico?"

To his opponents, who claim "he's Muslim!" in Europe we wonder "who cares! Isn't Romney a Mormon? And That does NOT make him a Christian, either!".
So, to European eyes, in the end, America had to choose between the Self-made Man who pushes for social solidarity and equal rights (which is NOT socialism!!!)
and the businessman who buys over companies and sells them away in bits for profit.
See Danny DeVito in "Other People's Money"
PS As evidence of what I say: the US tourist in Europe gets FULL medical coverage, regardless; the European tourist in the US gets.. what ?