The two pictures of the S40's were almost certainly photo-shopped copies of each other.
Look at details such as the exact same alignment of spokes, identical reflections
on chrome pieces, highlights, mirror alignments, control cables, ground shadows, etc.
There would have been at least minor variations in those details if two different bikes were posed for the photos.

Many times, they will paint a bike green and then the PhotoShop corrections can resaturate and hue the colors without any quality loss. Most car brochures do this. 99% of the time when you see a car in motion in a print ad, it is parked and they put motion and radial blur effects in the pic. I teach my students how to make a stationary car look like it's hitting warp speed.
Jeff