Rossi supposedly reacts to other groups getting ready to start collecting "his" 10's of millions of production plant investment dollars. He schedules a show and tell, then he supposedly leaks a calculated leak that likely contains some truth and some mis-direction in order to keep folks away from the real IP details he has developed over the last year.
When he said "thousands of cells" he supposedly meant it -- according to this they are ceramic printed "en masse" on a ceramic circuit board. They are control/powered in common and the insert itself has a declining life span according to the amount of little tiny cells still active (they die over a per-cell life span that is shortened by load and by mgf. defects).
When enough cells die the entire board cannot make the required heat and the entire board gets pulled and replaced. Since it starts out at a over-capacity population and very low load per cell, life around a year or more is very possible. Which is why the same unit can do a heavier work load, but it would simply last a shorter period of time.
Expect some noise over this, even if it is a total photoshop it makes Brillouin's stuff look like a joke and relegates the Mills sun cell to public utility plant scale implementations. According to this photoshop, Rossi can do a neighborhood or home implementation, those hot water exchangers on the desk are just that.
Mills stuff has advantages if done large -- make no mistake about this. We know Rossi can do big (his existing ideas have been as long as two yards long) and Rossi can also do automotive size and home size. A company using Rossi tech could do my room heater, very neatly and easily.
Rossi and Mills cover the same turfs as Brillouin, but might do it much much better, leaving Brillouin out in the cold.

Click on the pic until you get it to the full sized origin pic, then copy it to your desktop then enlarge it and scan around it and look at all the fine details -- everything you see was planned out very carefully by somebody.
By doing it NON-verbally Rossi could avoid his language issues, entanglements with his court case and
you simply cannot accuse Rossi of lying based on YOUR INTERPRETATIONS of a picture he makes no claims over at all, and it is obviously a photoshopped pic that was actually leaked from a left hand source so that it is completely deniable by Rossi if need be. Rossi can just claim it was a photoshopped collage of pictures from his earlier Hot Cat work.
Check Rossi's forehead staining and his hair roots -- that is one fresh die job if I ever saw one.