Oldfeller--FSO
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Recap to get a sense of size or scale between MS and the others.
In case you weren't watching during the last year, MS has taken extreme actions to rope in all their past users, to get them corralled in on the same ad moneymaking, data selling, steady profit generating OS system that they call Windows 10.
At the same time MS cut out 100% of all support for all of their old operating systems and shrank their company people-wise by approximately 50% (this shrinkage is still going on as the large crew of Win 10 programmers included a lot of contract people who have just been quietly let go).
Microsoft looks forward to a shrinking future (5-7% per year is the current shrink rate) with lots of future paradigm shift threats that can accelerate that decline out there already.
MS now knows it cannot make a marketable phone (as Intel knows it cannot make a marketable phone chip). The world-wide cell phone expansion phase is done now anyway, as is the massive future Internet of things boost that has fizzled out as well. MS and Intel missed out on both of them.
Both companies are searching for future pathways now.
Microsoft had hoped to bunker down with a billion sized market share, but found greater that expected user resistance took place that limited them to around 600-750 million total users to get roped into that sealed up bunker with them.
Market share erosion has been supposedly checked now by the use of HARDWARE lock out chips in new equipment that require the user to be bright enough to ASK about the nanny chips and NOT BUY the unit if the lock out chip is in it.
This hardware chip stops you from dual booting (or simply replacing) Microsoft's Win 10 operating system. AVOID BUYING IT.
Legality of this trick has yet to be tested in the courts, the EU is eying it already as just one of MS's long list of recent offenses.
But please remember Size and Scale. In PC land MS just locked up around 75% of the entire remaining PC taco and is trying their best to keep Linux, etc from nibbling on that taco any further.
Microsoft's real future issue is that there are hamburgers out there, and hot dogs, and sub sandwiches. Locking down tacos is all well and good, but people can eat other stuff too you know.
Next reminder of Size and Scale -- MS has failed to lock down their projected billion PC users by about 1/4. So, let's talk about that billion number in relation to what is potentially coming to greet MS in the next few years. Cell phone as a PC replacement, docking and lighting up your big screen and your keyboard (or your laptop a la Andromium).
Let's give Micky Soft the benefit of any loose numbers and "agree" that they caught more minnows in their net than they really did.
Next year (or year after, giving leeway) Google and the pilot fish will have the PC/Phone thing down pat and the standard 2-3 year replacement life on everyone's cell phone will come due. People will start buying PC Phones as that will be what Android is, by default.
MickySoft's billion users has been shrinking by 5-10% per annum, now that accelerates to 20-25% per annum. That says MickySoft's future life span as a major player is only good for 5-6 years total.
How real is this threat?
MickySoft has locked down less than a billion users, all of whom own cell phones right now. All of these users have skills in alternate OS products. MS has no growth projected going forward, only shrinkage.
Remember, Over a BILLION and a HALF replacement cell phones are sold each year right now .....
Replacement life on a PC is 6-10 years. We will all make our next choices inside that same time frame as our old PC dies.
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