It is a shame Garmin can't get a bit of that high tech "easy" incorporated into their GPS units.

My cell phone is so much easier to find a location.....or even a business, and then just hit "GO" to navigate.  My Garmin can never find a business by name, and very often it can't find a town/city by name.  I do however still prefer the Garmin as I can alter the routes by using "way points", and tell it to avoid highways and gravel roads....and most importantly it is waterproof!  (I did lose a 4 week old phone when it was in my jacket pocket while riding, and I rode into a rain storm).

However.......last week we had an older Garmin programmed to go to the Carter Caves State Park address, and it got us part of the way and then started running us around in an endless loop about 6 miles around....luckily the first time around I realized it as crazy and just started driving the route I knew would get us there.  The Garmin was complaining and trying to get us to go back onto the loop right up until we were 1/2 mile away from the campground entrance.  The cell phone navigation is far more accurate.

 I think it would be good for Garmin to re-allocate resources into user-interface design.  To get an "easy" product to interact accurately with a user is a complex and costly development task, but the rewards are very good.  This is why Apple sued Samsung, and won.  The development costs of getting the most efficient and enjoyable shape, design features and access to a product is high.  Too high to just have someone steal your casing mold that took 132 iterations and hundreds of focus/test groups to perfect.

 I know many people who don't plan on updating or replacing traditional GPS units because their phones are so much easier.  That's a huge hit that Garmin will be taking over the next 20 years, as many future customers will have the competitor's product in their hands for as long as they can remember.

 Durability and fitness branding will only get you so far, and it will get you nowhere if you can't even create a future customer base.