Dave wrote on 11/16/19 at 03:58:14:...
The guy in the video gives me the creeps......not sure why they think "HE" is the right guy to promote their product.
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Because he ain't your typical old greybeard that already owns a Harley and will never buy a BMW. Because he doesn't wear his phone on his belt. He keeps his phone in silent mode instead of that obnoxious ring tone that startles everyone around him whenever a spammer calls him. Because he could be gay or straight. Because he is well-spoken, without being arrogant or pompous. He represents what younger generations value.
They are marketing to a generation that is more accepting and tolerant than your KY folk.

Let's face it, we are a dying market..literally! He's not. I'm a 51-year-old married white guy with no tattoos or piercings. I have no problem relating to that guy or old guys like you and me. Getting along is only as hard as you make it.
I'm also very sick and tired of the overly sensitive PC crowd. Whining about everything that can be taken in a negative context and being so judging of anyone who says anything not in line with their own beliefs is so hypocritical. Preaching tolerance but not practicing it is such a turn-off. Shame on you peoples for that.

We need more shepherds and less wolfs.
EDIT: Dave, this shouldn't be read as an attack on you. I didn't read much into your OP. I'm just pointing out what I think BMW is going for and it's not old guys like us.